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Salad with ingredients


In 2011, I learned that the US only bans 30 ingredients from personal-care products. (For context, the EU bans 1,400.) I’d never considered that the products I used on myself and my kids might not be safe. So I started Beautycounter and set out to transform the beauty industry by creating clean, high-performing skin care and makeup—while fighting to change the laws that control what can and cannot be used in products, so that everyone has access to safer beauty. By shopping with us, you’re not only making a healthier choice for yourself and your loved ones, you’re helping us change beauty forever.

-Owner, Gregg Renfrew

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doTERRA is a Latin derivative, meaning “gift of the earth.” From the beginning, the mission of doTERRA has been to share the highest-quality essential oils with the world. Having seen the incredible benefits of using these precious resources, a group of healthcare and business professionals set out to make that mission a reality in 2008. 

The first hurdle they needed to overcome was to establish a quality standard in an industry that had never had one previously. The doTERRA Founding Executives were committed to providing only the purest, highest-grade essential oils. This commitment led to the creation of a new standard of quality: CPTG Certified Pure Tested Grade®.


Every doTERRA oil is held to the highest possible level of purity.

Now, doTERRA means more than “gift of the earth.” It also means wellness, health, and hope.

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